Recently, the Ministry of Industry and Information Technology (MIIT) announced a list of typical case studies of quality improvement and brand building for 2024. Sennics' case study "Providing a New Driver for Brand Building with Transformative Actions for Quality Standards and Cultural Construction" became a typical case study of brand building on the list in recognition of the company's long-term efforts to build its brand and improve the quality of its products.

As a world's leading comprehensive service provider of polymer additives, Sennics is committed to building a professional, high-end and international brand. Its production bases have been certified for meeting the standards of ISO 9001, ISO 14001, ISO 45001 and IATF 16949 quality management systems as well as the SA 8000 social accountability standard. They have also been recognized by the China National Accreditation Service for Conformity Assessment (CNAS) for their system certifications in energy management and integration of informatization and industrialization. The company's operations have been improving. It is also accelerating the innovation and application of quality management technologies in a customer-oriented manner. The company has achieved breakthroughs and innovations in key technologies. Its competitive edge in the industry has been enhancing. Given the growing expectations of customers in both domestic and international markets for green products, Sennics has been innovatively upgrading its brand strategy and also upgrading its products to make them green and low-carbon. The aim is to build a high-end brand image of being green and low-carbon against the backdrop of the "carbon peak and carbon neutrality" goals. After many years of efforts, Sennics operates in more than 50 countries and regions around the world, and its sales network covers Europe, North America, Southeast Asia, etc. The company has been accelerating its international expansion in recent years. Its first overseas factory was built in Thailand. This allows the company to make sure that its product quality and services meet the requirements of overseas customers, so as to empower the expansion of its production facilities abroad and set an example for other chemical companies to expand internationally as well.

Putting together a list of typical case studies of quality improvement and brand building was an important piece of work for the MIIT in an effort to accelerate the innovation and application of quality management technologies in enterprises, to improve the reliability of their products, to enhance the summarization of best practices and the promotion of typical case studies, and to build more Chinese manufacturing brands with an international influence. There are 100 typical case studies on this list. The case studies from five petroleum and chemical enterprises recommended by the China Petroleum and Chemical Industry Federation (CPCIF) are on the list.