On February 18, Sennics officially joined Sinochem Group's E-commerce Platform (1chemic.com), and will sell nearly 20 of its polymer additives products online for the first time.

Accelerating the digital development and promoting deep integration between digital economy and real economy have become an important trend of global economic development. With the implementation of the digital transformation strategy of "Online Sinochem" of Sinochem Group, Sennics actively develops the "Smart Sennics" digital strategy, digitally fosters a stronger competitive advantage, and empowers the high-quality development of the enterprise. 1chemic.com is a vertical e-commerce portal for petrochemical products under Sinochem Group. This time, the two parties have formed a strong partnership with their respective strength in products and e-commerce marketing. This has helped reduce cost and increase efficiency of the industrial chain and facilitated mutual benefits and win-win results between the two parties. Meanwhile, by taking advantage of Sinochem's brand and efficient services, and working to expand the market through the Internet, Sennics has constantly innovated its customer service capability, improved its core competitiveness, and moved faster to build itself into a world-class enterprise of fine chemicals.

Lu Bo, Vice President of Sennics, said that the online operation model is another brand-new engine for the company's strategic development. It has made our marketing channels more intelligent, enhanced our targeted marketing skills, optimized the sales process, and improved customer experience. With the help of big data, we can quickly and accurately identify user needs, and get adequate data support for providing differentiated services for customers. This will in turn drive the innovation and development of our products, and offer another new channel for the promotion of new products and collection of user feedback.